It can feel impossible to find the perfect bra that looks great and feels comfortable to wear all day long, especially if you’re shopping online and can’t try the bra on before ordering. Since 2013, ThirdLove has been working to improve the online bra shopping experience, making it easier for you to find the best bra for you and your body type without having to scour through store racks and spend hours in the fitting room.
ThirdLove’s bras are some of the most popular, most-searched-for bras online. The brand carries a wide array of styles available in half-cup sizes (yes, half sizes), uses inclusive product images, has a helpful "Fit Finder" quiz, offers virtual styling appointments and provides free returns and exchanges.
In the Good Housekeeping Institute Textiles Lab, we evaluate clothing and intimate apparel of all kinds and have extensively tested bras from ThirdLove. We analyze the bras in our Lab, considering overall construction, stretch recovery and washability and also share them with consumer testers who try them out for themselves and give us real-world feedback. Over the years, we've tested dozens of bras from ThirdLove, and in our most recent bra evaluation, we put even more popular styles to the test to determine if they're worth the hype.
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Which ThirdLove style should I choose?
The brand carries more than 20 different styles, so it can be difficult to decide which to try. Our top-tested favorite from ThirdLove is the 24/7 Classic T-Shirt Bra, but we also love the 24/7 Classic Strapless Bra, the 24/7 Classic Uplift Plunge Bra and the Form 360 Fit Wireless Bra.
Pros
- Pleated straps stay in place
- Looks great under clothing
- Impressively smooth material
Cons
- Didn't retain its shape as well as other bras in our test
A best-seller and GH favorite, the 24/7 Classic T-Shirt bra is ThirdLove's most popular style. It's intended for everyday wear with features like thin memory foam cups for light shaping, an underwire for lift and support and pleated "accordion" straps that are designed to stay in place without slipping off your shoulders.
Our consumer testers loved the bra, with multiple describing it as "super comfortable," and sharing that the material felt soft and smooth. One A-cup tester added, "I have never felt a bra material like this before!" Testers also said the bra looked seamless under their clothes, including one C-cup tester who shared, "I could easily wear it with almost any outfit, and it didn't dig in." This bra received higher ratings for ease of putting on and taking off than over 20 other bras in our evaluations, and it earned top marks for staying in place once on.
When we tested this style in our Textiles Lab, we were impressed by how well it held up to repeated washing without notable shrinkage or major changes in appearance. However, when we evaluated its stretch recovery by stretching the bra to a standard measurement for a set time, releasing the bra and repeating the process, we did note that it didn't fully return to its initial shape, which means the elastic in the bra is likely to stretch some with regular use.
Thirdlove 24/7 Classic Uplift Plunge Bra
Pros
- Ideal for low-cut tops
- Removable padding
- Testers say it's supportive
Cons
- Design may not work well for larger chests
Another popular style, ThirdLove's 24/7 Classic Uplift Plunge Bra has a deep neckline and shallower cups, making it ideal to wear under low-cut tops. It offers customizable lift; inside the bra cups are removable memory foam pads, which can be inserted for a more traditional push-up effect or taken out for a less pronounced look.
One B-cup bra tester shared that the plunge bra felt more supportive and fit better than other bras she's worn, adding that the straps stayed in place without slipping down and that the band didn't feel tight throughout the day. Our testers and GH analysts also loved the bra material, with one describing it as "extremely comfortable." The brand says this bra is best for someone who is more petite, so it may not be the perfect fit for larger chests.
Thirdlove 24/7 Classic Strapless Bra
Pros
- Silicone grip for security
- Performed well in stretch recovery tests
- Removable convertible straps included
Cons
- Band fits tighter than some testers expected
Perfect for special occasions or wearing under strapless tops, ThirdLove's 24/7 Classic Strapless Bra has a simple design but is full of functional features that our testers appreciated. The bra comes with removable convertible straps that can be worn in a traditional, one-shoulder or cross-back style or removed completely. Side boning provides structure and helps keep the bra in place, and silicone grips line the foam cups and band for added security.
Most strapless bras feel a bit tighter than a traditional bra, and that's true of this style, according to testers and online reviewers. One tester explained that although the band was snug, it felt secure. When we evaluated the bra in the Lab, it aced our stretch recovery test, returning back to its original shape.
Thirdlove Form 360 Fit Wireless Bra
Pros
- Lightweight, plush material
- Molded cups for shaping
- Analysts were impressed by the support
Cons
- Fuller coverage style may not work well under all clothes
If a bra with underwire just isn't your style, try ThirdLove's Form 360 Fit Wireless Bra, which combines the comfy feel of a bralette with the support of a traditional bra. The design includes standard features such as molded foam cups, a clasp closure and adjustable straps, but it's made with a stretch knit material. This style is sized differently than ThirdLove's other bras with a range from XS to 3X with + and ++ sizing for larger cup sizes. The brand provides a size conversion tool to help you choose the right fit.
One GH analyst who tried the bra was blown away by the amount of lift it provided. She said it flattered her more than many traditional underwire bras she has worn, but she shared that the full-coverage bra peeked out of her lower-cut tops. Testers and GH analysts alike described the stretch material as "airy," "plush" and "luxe" and loved the "buttery soft" inner cups.
How does ThirdLove's sizing work?
The majority of ThirdLove's bras, including the 24/7 Classic T-Shirt Bra, are available in band sizes 32 to 44 and cup sizes A to H, which is a more inclusive range than some other bra brands we've tested. ThirdLove is unique in that it offers half cup sizes to help you find your perfect fit. For instance, a B 1/2 cup is available for shoppers who are somewhere between a typical B and C cup.
According to our testers, ThirdLove's bras run true to size, but if you're unsure of your bra size or just want to be safe, you can always take the brand's "Fit Finder" quiz. The quiz starts with straightforward questions like what your go-to bra brand is, what size bra you currently wear, how the band and cups of your current bra fit and whether or not it causes discomfort.
Next, you'll identify your breast shape, share your style and color preferences and your ideal level of coverage. The brand will use your responses to calculate your bra size and curate a collection of ThirdLove bras based on your personal taste. When we took the quiz, we found that it was easy to navigate, and the sizes and styles that the brand recommended were typical of what we would usually wear.
Along with its sizing quiz, ThirdLove offers a free virtual styling service. You can schedule an appointment with any of the brand's stylists, share your current bra sizing information and list any concerns you're experiencing with your bra. The stylist will meet with you to discuss your needs and help you to find a bra that fits.
Can I return my ThirdLove bra?
ThirdLove's return policy is generous, allowing you 60 days to try out the bra at home before deciding if it's the right fit. Plus, the brand offers free returns and exchanges, so you won't have to pay to ship the bra back if it's the wrong size or style. You do need to return the bra with the tags still attached, so you're unable to wear it out or wash it before returning it.
The verdict: Are ThirdLove bras worth it?
After years of testing bras from ThirdLove in the Textiles Lab and with our consumer testers, we feel that the brand's bras are worth it, especially the 24/7 Classic T-Shirt Bra, which is designed for everyday wear. Although most of the brand's bras are priced in the $60 to $80 range, they're made with high-quality materials that continue to perform well in our Lab evaluations and, according to our testers, look and feel great. We think it's worth spending a little more on a comfy bra that's made to last.
Other ThirdLove styles we love
Why trust Good Housekeeping?
Amanda Constantine joined the Good Housekeeping Institute in 2022 as a home and apparel reviews analyst and has covered many styles of intimate apparel including the best overall bras, bras for large busts, bras for small busts, the best boob tape, as well as swim and fashion-specific content. For this article, she used her categorical expertise, reviewed testing data from the Textiles Lab's current and former intimate apparel tests and worked directly with GH analysts who own and love ThirdLove's bras to gain more insight.
Amanda (she/her) researches and reports on products in the Good Housekeeping Institute's Textiles, Paper & Apparel Lab, ranging from clothing and accessories to home furnishings. She holds undergraduate degrees in apparel merchandising and product development and advertising and marketing communications, as well as a master of science degree in consumer sciences from The Ohio State University. Prior to joining Good Housekeeping in 2022, Amanda was a lecturer for the fashion and retail studies program at Ohio State, where she taught fashion and textiles courses.
