35 Latinx-Owned Beauty Brands to Support and Shop Right Now

Before launching Hyper Skin in 2019, founder and CEO Desiree Verdejo was passionate about helping make effective skincare products accessible to women of color. After the Afro-Latina dealt with cystic acne, she launched a vitamin C serum, which online reviewers rave about it fading scars and leaving glowy skin.

RELATED: 83 Latinx-Owned Businesses to Shop Right Now and Always

Made with squalane and algae oil, this retinol serum is formulated for beginners and is great for on-the-go use. Created by Angela Ubias and Cary Lin, Common Heir boasts a line of products that were made with melanin-rich skin in mind.

RELATED: 16 Latinx-Owned Wellness Brands That Will Bring Your Self-Care to a New Level

Born in Mexico and raised in California, Araceli was always passionate about makeup. Today, she sells a line of cosmetics, including her popular powder blushes infused with agave oil. Online reviewers say the everyday shades are pigmented and long-lasting. You can check out Araceli's TikTok for inspiration.

RELATED: 23 Latinx-Owned Fashion Brands to Add to Your Closet Now

Born and raised in California to Mexican immigrant parents, Sandra Velasquez grew up around nopalera, or what we know as "cactus." The brand is known for using ingredients such as plant butters, oils and Mexican botanicals.This moisturizing bar melts into your skin upon first contact.

RELATED: 22 Best Books by Latinx Authors to Read Beyond Hispanic Heritage Month

Inspired after Mexican-American neighborhoods in L.A., Lala Romero and Natalia Durazo began sharing the message of what a winged eyeliner signifies: beauty and confidence. Now, the rich black Wing Queen liquid eyeliner allows all to express themselves.

RELATED: 15 Best Hispanic Heritage Month Activities to Help You Celebrate

Lights Lacquer is a nail polish brand by YouTuber Kathleen Fuentes a.k.a. KathleenLights. She paid homage to her Cuban roots in her first collection, GRL PWR, with the color Jefa ("female boss" in English). Most recently, the brand released new packaging with fall-inspired shades like Mia, which will get you a compliment or two.

Julissa Prado knows a thing or two about curls — she grew up trying everything she could to style her own curly hair, but one day came up with her own special formula dedicated to those with curls. Her line of curly hair products helps define and hydrate waves, tight coils and everything in between. Light Hold Gel is the latest product for shiny, frizz-free 'dos.

The goth makeup brand was founded by couple Desiree Rodríguez and Salvador Pérez in Puerto Rico in 2015. Their matte lipsticks come in deep reds, purples and greens. The Gothic Romance Palette will elevate your look with pigmented eyeshadows.

Caribbean immigrant and Brooklyn resident Gisselle Hernandez combined food and makeup to build a brand that makes everyone “feel welcomed, represented and accepted.” The Chocolate Popsicle Lip Set includes three strawberry-scented shades. Online reviewers say the lip glosses are smooth and long lasting.

The Afro-Latina indie makeup brand was created by beauty enthusiast Rocio Nuñez in 2018 with an emphasis on inclusivity and diversity. It was previously known as Midas Cosmetics. Grab the Funk You palette to give your makeup routine a pop of color with four matte shades and two shimmers.

In 2009, Brazilian couple Dr. Simone Xavier and Rene Xavier Filho founded the company. In our Lab test for best makeup brushes, testers raved about how soft this blush brush felt against the skin.

Founded in 2012 by Lora Arellano and Dana Bomar, this makeup brand features a collection of highly pigmented eyeshadows, face powders and lip products, like this Twenty-Seven eyeshadow palette. Online reviewers mentioned the color variety and love that each shadow is super easy to blend.

Elaluz is known for its beautifully packaged makeup and skincare products. This multi-purpose, coconut-infused tint can be used on the lips and the cheeks to give you a soft and natural-looking flush. The brand claims to be paraben-, sulfate- and cruelty-free.

Originally from Barranquilla, Colombia, Tata and Henry Harper founded their skincare company in 2010. This face wash is one of their best-sellers, targeting dull, uneven and congested skin.

RELATED: 25 Best Face Masks for Every Skin Type

Afro-Dominican Lulu Cordero combines coffee seed oil and castor oil to promote hair growth. Moisturize your scalp and hair after taking a shower or use it as a smoothing hair serum on a day-to-day basis. If you're in need of extra nourishment, you can also apply it on your body for the ultimate glow.

The beloved makeup sponge used by teens, celebrities and makeup artists alike was created by Rea Ann Silva, a Latina makeup artist. The idea came to her while she was working on the set of Girlfriends and found that using wet sponges created a smoother finish during clients' touchup sessions.

Movie star-turned-entrepreneur Jessica Alba is a proud third-generation Mexican-American. She launched Honest Company in 2011 and has released baby products, skincare and makeup. The primer in this product helps your mascara stay on all day.

First-generation Latinas Leslie Valdivia and Joanna Rosario-Rocha are passionate about representing the Latinx community in the beauty industry. Their Qué Matte Liquid Lipstick in Selena Forever pays tribute to Selena Quintanilla with a berry-purple plum shade reminiscent of her iconic jumpsuit.

Bésame Cosmetics is best known for their historical-inspired packaging, like their lipsticks which come in a beautiful gold metal tube. The shade Dusty has more than 300 five-star reviews and customers rave that while it’s pigmented, it doesn’t dry out their lips. What’s more, the satin finish is formulated with vitamin E and squalene.

Based in New York City, the premium cosmetics brand was created for Latinx beauty enthusiasts. Choose from foundations, concealers, bronzers, highlighters, blushes and much more. A standout from the collection is the 2-in-1 lipstick. Whichever shade you pick, you’ll get a punch of vivid color.