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16 Best Retinol Creams of 2023

These proven skincare stars are effective at reducing wrinkles, hyperpigmentation, acne and more.

By April Franzino
Reviewed by Danusia WnekSenior Chemist
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You’ve probably heard that retinol is the Holy Grail of anti-aging — but what is retinol, and is it right for you?

It's a derivative of vitamin A and one of the few skincare ingredients clinically proven to reduce wrinkles, among other benefits like smoothing skin texture, unclogging pores, treating acne and minimizing hyperpigmentation. Retinol works by speeding up skin cell turnover, which increases collagen production and decreases its breakdown, explains GH Beauty Lab Executive Director Birnur Aral, Ph.D.

The Good Housekeeping Institute Beauty Lab regularly tests anti-aging products that contain retinol, including moisturizers, serums and retinol eye creams. They are evaluated in the Lab using state-of-the-art instruments, as well as on consumer testers who report their feedback on ease of use and effects on skin.

Our top picks:

  • 1
    L'Oréal Magic Skin Beautifier BB Cream Anti-Redness

    L'Oréal Magic Skin Beautifier BB Cream Anti-Redness

    $12 at Ulta Beauty
    Read more
  • 2
    Retinol Correxion Max Daily Hydration Crème

    Best Drugstore Retinol Cream

    Roc Retinol Correxion Max Daily Hydration Crème

    Read more
  • 3
    Regenerist Retinol 24 Night Moisturizer

    Best Retinol Night Cream

    Olay Regenerist Retinol 24 Night Moisturizer

    Read more
  • 4
    Rapid Wrinkle Repair Anti-Wrinkle Retinol Daily Face Moisturizer SPF 30

    Best Retinol Day Cream

    Neutrogena Rapid Wrinkle Repair Anti-Wrinkle Retinol Daily Face Moisturizer SPF 30

    Read more
  • 5
    Age Reverse Night Lift

    Best Retinol Cream for Wrinkles

    Exuviance Age Reverse Night Lift

    Read more

Retinol treatments can come in the form of lotions, creams or serums, and are available both via prescription and over-the-counter. "The main difference between OTC and prescription retinol is the concentration of the active ingredient in the formula," says Hope Mitchell, M.D., a dermatologist and founder of Mitchell Dermatology in Perrysburg and Fremont, Ohio. "The highest percentage of retinol available OTC is 1%, though it is available in a variety of lower concentrations as well." While prescription retinol treatments are stronger and can deliver better, faster results than over-the-counter retinol, they can also can be more irritating. Some dermatologists recommend starting with OTC retinol products (like the picks below) to let your skin acclimate to the ingredient before ramping up the potency with prescription treatments, if needed.

Read on for the full results of the best retinol skincare products tested by the GH Beauty Lab, including drugstore buys and picks for beginners and sensitive skin.

    1

    L'Oréal Magic Skin Beautifier BB Cream Anti-Redness

    L'Oréal Magic Skin Beautifier BB Cream Anti-Redness
    1

    L'Oréal Magic Skin Beautifier BB Cream Anti-Redness

    $12 at Ulta Beauty$23 at Walmart$14 at Skinstore
    2
    Best Drugstore Retinol Cream

    Roc Retinol Correxion Max Daily Hydration Crème

    GH Seal
    Retinol Correxion Max Daily Hydration Crème
    2
    Best Drugstore Retinol Cream

    Roc Retinol Correxion Max Daily Hydration Crème

    Credit: Roc Skincare
    Pros
    • Reduces lines and deep wrinkles on face and eyes
    • Diminishes dark spots
    • Hydrates skin
    Cons
    • May be too heavy for oily or acne-prone skin

    This GH Seal star Roc retinol cream for day or night is proven to deliver anti-aging results both quickly and over time. It left skin looking 32% smoother and more radiant after just one week of use, and hydrated it for 24 hours. It only gets better — after four weeks, people saw a further reduction in fine lines and eye wrinkles, and after eight weeks, they reported fewer deep wrinkles and dark spots. The cream formula may be too rich for oily skin types, however.

    Size1.7 oz.
    Key ingredientsRetinol, hyaluronic acid, vitamin C
    Best forAnti-aging, dry skin
    3
    Best Retinol Night Cream

    Olay Regenerist Retinol 24 Night Moisturizer

    GH Seal
    Regenerist Retinol 24 Night Moisturizer
    3
    Best Retinol Night Cream

    Olay Regenerist Retinol 24 Night Moisturizer

    Credit: Olay
    Pros
    • Strong firming effects
    • Reduces wrinkles
    • Softens and smooths
    Cons

      A skin-smoothing retinol treatment and a night moisturizer in one, Olay's Regenerist Retinol24 fragrance-free formula was the winner of the GH Beauty Lab’s anti-aging night cream test, delivering noticeable wrinkle reduction, brightening, firming and skin-softening benefits. The GH Seal star raised skin’s firmness by 27% over four weeks of use per the Lab’s Cutometer machine, which measures skin laxity. One hundred percent of testers agreed it made skin feel softer — and they also ranked it best at brightening. "My skin was firmer and smoother each morning," a tester reported.

      Size1.7 oz.
      Key ingredientsRetinol, retinyl propionate, niacinamide, peptides
      Best forAnti-aging, dry skin
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      4
      Best Retinol Day Cream

      Neutrogena Rapid Wrinkle Repair Anti-Wrinkle Retinol Daily Face Moisturizer SPF 30

      On Sale
      Rapid Wrinkle Repair Anti-Wrinkle Retinol Daily Face Moisturizer SPF 30
      4
      Best Retinol Day Cream

      Neutrogena Rapid Wrinkle Repair Anti-Wrinkle Retinol Daily Face Moisturizer SPF 30

      Now 36% Off
      Credit: Neutrogena
      Pros
      • Reduces dark spots and lines
      • Measurably firms skin
      • Contains SPF
      Cons
      • Scent was polarizing

      This Neutrogena day cream with SPF 30, a GH Beauty Lab test winner, firms skin, reduces dark spots and minimizes wrinkles over time. In Lab calculations with the Visia Complexion Analyzer, the moisturizer reduced UV spots by 13% after eight weeks of daily use. “It contains stable and fast-acting forms of retinol, which measurably increased skin firmness in our testing," Aral explains. "And it improved the look of some consumer testers’ nasolabial folds (a.k.a. laugh lines) after eight weeks of daily use.” Some users didn't like the scent, though others found it wasn't noticeable.

      Size1 oz.
      Key ingredientsRetinol, hyaluronic acid
      Best for Anti-aging, hyperpigmentation, sun protection
      5
      Best Retinol Cream for Wrinkles

      Exuviance Age Reverse Night Lift

      Age Reverse Night Lift
      5
      Best Retinol Cream for Wrinkles

      Exuviance Age Reverse Night Lift

      Credit: Exuviance
      Pros
      • Measurably reduces wrinkles
      • Increases skin's firmness
      Cons
      • Could cause some irritation or breakouts

      Tackle wrinkles with Exuviance’s light, gel-like lotion, which was a winner of the GH Beauty Lab's anti-aging night cream test for reducing lines, thanks to a smoothing trio of retinol, glycolic acid and peptides. Lab digital imaging with the Visia Complexion Analyzer found that the formula minimized the look of wrinkles by 10% after four weeks of use. In calculations with the Cutometer machine, which gauges skin laxity, it raised firmness 31%, but some users noted a bit of irritation or breakouts. “My skin was smoother and more even, with fewer fine lines in time,” a tester reported.

      Size1.75 oz.
      Key ingredientsRetinyl palmitate, glycolic acid, peptides
      Best forAnti-aging
      6
      Best Retinol Cream for Broken Capillaries

      No7 Pure Retinol 1% Night Concentrate

      Pure Retinol 1% Night Concentrate
      6
      Best Retinol Cream for Broken Capillaries

      No7 Pure Retinol 1% Night Concentrate

      Credit: No7
      Pros
      • Dermatologist-recommended
      • High level of retinol to help resurface skin
      • Works on multiple skin concerns
      Cons
      • Strong formula could irritate

      Turn to this high-strength 1% retinol night treatment from No7 to even out skin tone and texture issues like broken capillaries and milia. "I am most impressed with how it tackles stubborn lines and wrinkles, while also being suitable for broken capillaries, milia and acne," Dr. Mitchell says. Due to the high concentration of the active ingredient that can cause irritation, it may not be the best option for sensitive skin types.

      Size1 oz.
      Key ingredientsRetinol, peptides
      Best forSkin issues like broken capillaries and milia, anti-aging, acne
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      7
      Best Gentle Retinol Serum

      innisfree Retinol Cica Moisture Recovery Serum

      On Sale
      Retinol Cica Moisture Recovery Serum
      7
      Best Gentle Retinol Serum

      innisfree Retinol Cica Moisture Recovery Serum

      Now 30% Off
      Credit: Innisfree
      Pros
      • Doesn't irritate skin
      • Made with soothing and moisturizing ingredients
      Cons
      • Runny formula

      Retinol treatments don't have to be harsh on skin: This mild, water-like GH Beauty Award-winning Innisfree serum delivers the gold standard texture-refining ingredient along with nourishing and calming ingredients. Hydrating hyaluronic acid, ceramides and niacinamide and the soothing herb cica work to keep reactive complexions balanced. It proved to be effective on even sensitive and redness-prone skin in Beauty Lab assessments. “My skin was clearer, brighter, softer and smoother with no discomfort,” a tester commented, although some didn't love the "runny" consistency.

      Size1.01 oz.
      Key ingredientsRetinol, niacinamide, hyaluronic acid, ceramides
      Best forBrightening, soothing, sensitive or dry skin
      8
      Best Retinol Cream for Hyperpigmentation

      L’Oréal Paris Revitalift Bright Reveal Brightening Moisturizer SPF 30

      On Sale
       Revitalift Bright Reveal Brightening Moisturizer SPF 30
      8
      Best Retinol Cream for Hyperpigmentation

      L’Oréal Paris Revitalift Bright Reveal Brightening Moisturizer SPF 30

      Now 26% Off
      Credit: L'Oreal
      Pros
      • Reduces dark marks
      • Contains sun protection
      • Measurably moisturizes skin
      Cons
      • Could irritate eyes

      The winner of the GH Beauty Lab's anti-aging day creams test, this L'Oréal lotion contains both retinol to even skin tone and reduce hyperpigmentation plus pore-clearing glycolic acid. In Lab testing using the Visia Complexion Analyzer, it decreased dark spots by 11% in four weeks, plus increased skin hydration 28% per measurements with the Corneometer machine. The "fast-absorbing" formula made skin "bright and radiant" and "decreased the look of wrinkles," testers reported. A caveat: It didn't score as well for causing eye irritation or watering.

      Size1 oz.
      Key ingredientsRetinyl palmitate, vitamin C, glycolic acid
      Best for Hyperpigmentation, sun protection
      9
      Best Moisturizing Retinol Serum

      Palmer's Cocoa Butter Skin Therapy Oil for Face

      GH Seal
      Cocoa Butter Skin Therapy Oil for Face
      9
      Best Moisturizing Retinol Serum

      Palmer's Cocoa Butter Skin Therapy Oil for Face

      Now 33% Off
      Credit: Palmer's
      Pros
      • Instantly softens skin
      • Great value
      Cons
      • May be too greasy for oily or acne-prone skin

      Another GH Seal star and Beauty Lab test winner, Palmer's face oil is formulated with retinol and also boasts hydrating argan, almond and coconut oils to deeply hydrate on contact. (Note that since this formula is oil-based, it may not work well with oily or acne-prone skin.) It rated highest with Lab testers for immediately moisturizing skin so it looked “plumper and smoother," as one described.

      Size1 oz.
      Key ingredientsRetinol, plant oils
      Best forDry skin
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      10
      Best Smoothing Retinol Cream

      SkinBetter Science AlphaRet Overnight Cream

      AlphaRet Overnight Cream
      10
      Best Smoothing Retinol Cream

      SkinBetter Science AlphaRet Overnight Cream

      Credit: SkinBetter Science
      Pros
      • Smooths skin texture
      • Evens skin tone
      • Non-irritating
      Cons
      • Expensive

      Packed with proven anti-aging actives including retinoids and peptides blended with exfoliating acids, this powerful yet gentle night treatment is also enhanced with hydrators like hyaluronic acid and ceramides. In GH Beauty Lab Visia Complexion Analyzer imaging tests, it scored high for improving skin texture and tone, yet caused “no irritation,” a Lab pro noted. Despite being on the pricier side, it was worth the splurge: An impressive six testers noticed that their "fine lines appeared diminished."

      Size1 oz.
      Key ingredientsEthyl lactyl retinoate, glycolic acid, peptides, ceramides, niacinamide, hyaluronic acid
      Best forAnti-aging
      11
      Best Retinol Serum for Acne

      La Roche-Posay Effaclar Adapalene Gel 0.1% Acne Treatment

      Effaclar Adapalene Gel 0.1% Acne Treatment
      11
      Best Retinol Serum for Acne

      La Roche-Posay Effaclar Adapalene Gel 0.1% Acne Treatment

      Credit: La Roche-Posay
      Pros
      • Treats acne
      • Lightweight and soaks in quickly
      Cons
      • Can irritate skin

      GH Beauty Lab Senior Chemist Danusia Wnek recommends the retinoid adapalene, previously only available via prescription, for those with acne-prone skin. She is a fan of this La Roche-Posay gel, which is "a beautiful formula that is lightweight, absorbs quickly and helps treat acne." Note that the strength of this treatment could sting or irritate skin.

      Size1.6 oz.
      Key ingredientsAdapalene
      Best forAcne-prone or oily skin, clogged pores
      12
      Best Retinol Serum for Sensitive Skin

      Mary Kay Clinical Solutions Retinol 0.5 Set

      GH Seal
      Clinical Solutions Retinol 0.5 Set
      12
      Best Retinol Serum for Sensitive Skin

      Mary Kay Clinical Solutions Retinol 0.5 Set

      Credit: Mary Kay
      Pros
      • Includes a calming moisturizer
      • Gradual regimen to build tolerance
      • Smooths skin and boosts radiances
      Cons
      • Pricey

      Perfect for those with sensitive complexions, this GH Beauty Award winner and Seal star Mary Kay retinol kit is a gradual regimen made to build tolerance over time. It includes a potent 0.5% retinol serum and a soothing, natural oil–infused milk moisturizer to combat common irritating side effects of the collagen-boosting active. Though it's a bit of a splurge, 100% of women saw improvement in skin smoothness and radiance after eight weeks of use, Lab data analysis found. “My skin felt very plump and smooth in the morning,” Aral reported.

      SizeRetinol: 1 oz.; Facial Milk: 2.5 oz.
      Key ingredientsRetinol, squalane
      Best forSmoothing, radiance, sensitive skin
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      13
      Best Customized Retinol Serum

      Skinceuticals Custom DOSE Serum

      Custom DOSE Serum
      13
      Best Customized Retinol Serum

      Skinceuticals Custom DOSE Serum

      Credit: Skinceuticals
      Pros
      • Created for you on the spot by a dermatologist
      • Can be adjusted to your skin's needs over time
      • Can choose precise level of retinol
      Cons
      • Pricey
      • Requires doctor's office visit

      Invest in a visit to the dermatologist and take the guesswork out of choosing the right retinol for you with this personalized Skinceuticals serum (which costs around $195). Here's how it works: head to the doctor for a five-minute consultation and leave with a unique custom serum formula, which doses retinol depending on your skin's needs. Use the serum for three months, then head back to see if you'll stick with the same blend or adjust the levels of active ingredients.

      14
      Best Retinol Serum for Beginners

      RoC Retinol Correxion Line Smoothing Night Serum Capsules

      GH Seal
      Retinol Correxion Line Smoothing Night Serum Capsules
      14
      Best Retinol Serum for Beginners

      RoC Retinol Correxion Line Smoothing Night Serum Capsules

      Credit: Roc
      Pros
      • Precise dosage
      • Portable and travel-friendly
      • Skin nourishing ingredients
      Cons
      • Some may not like the oily feel

      A GH Beauty Award winner and Seal star from the Beauty Lab’s go-to brand for wrinkle-smoothing retinol, these portable single-use capsules are precisely-dosed, perfect for beginners to avoid over-using the ingredient. According to Beauty Lab data evaluation, 94% of users showed improvement in skin texture and 81% in skin radiance after just one night of use. Each biodegradable pod holds a concentrate of the active balanced with skin nourishers like ceramides and soybean oil to help hydrate and minimize irritation, though the texture could be too oily for some.

      Size0.35 oz.
      Key ingredientsRetinol, ceramides
      Best forAnti-aging, dry skin
      15
      Best Retinol Serum for Neck

      No7 Restore & Renew Face & Neck Multi Action Serum

      Restore & Renew Face & Neck Multi Action Serum
      15
      Best Retinol Serum for Neck

      No7 Restore & Renew Face & Neck Multi Action Serum

      Credit: No7
      Pros
      • Tightens and lifts skin
      • Can use on face and neck
      Cons
      • Small size for larger area of application

      Effectively tighten crepey and sagging neck skin with No7's face and neck formula with retinol, the overall winner of the GH Beauty Lab’s neck treatments test. The Lab's before-and-after digital imaging showed the most improvement in lifting and tightening neck skin of all products tested over 12 weeks of use. Despite having smaller-sized packaging than others evaluated, it earned praise from users: "It softened my neck area and made it more firm," one reported.

      Size1.69 oz.
      Key ingredientsRetinyl palmitate, vitamin C, hyaluronic acid, peptides, ceramides
      Best forAnti-aging
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      16
      Best Targeted Retinol Cream

      Mary Kay TimeWise Repair Volu-Fill Deep Wrinkle Filler

      GH Seal
      TimeWise Repair Volu-Fill Deep Wrinkle Filler
      16
      Best Targeted Retinol Cream

      Mary Kay TimeWise Repair Volu-Fill Deep Wrinkle Filler

      Credit: Mary Kay
      Pros
      • Targets specific areas of lines and wrinkles
      • Instant and long-term results
      Cons
      • Small tube not sufficient for use all over the face

      To zero in on stubborn lines, opt for this GH Seal holder Mary Kay wrinkle filler, made with concentrated retinol and hyaluronic acid to smooth and plump both immediately and long-term. Evaluations of clinical studies showed between 64 and 69% improvement in the look of crow's feet and forehead and mouth wrinkles after one use, and over eight weeks of use, 84% of testers had improvement in total line and wrinkle count. (One drawback is that it includes a small amount of product.)

      Size0.5 oz.
      Key ingredientsRetinol, hyaluronic acid
      Best forAnti-aging

      How we test the best retinol creams and serums

      linebreak

      The GH Beauty Lab has a long history of testing anti-aging products that contain retinol, from serums to moisturizers and more. They are assessed in the Lab using technical instruments, including the Visia Complexion Analyzer (below) to measure changes in skin like wrinkles and dark spots and the Cutometer to gauge skin laxity. Consumer testers also evaluate the products, reporting detailed feedback on factors like ease of use, cosmetic properties and performance.

      good housekeeping institute beauty lab antiaging serums testing
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      What to look for when shopping for the best retinol creams and serums

      linebreak

      Maximize results (and minimize irritation) from retinol treatments with these GH Beauty Lab and dermatologist tips:

      ✔️ Know the different kinds. "'Retinoid' is an umbrella term used to classify topical vitamin A and all its derivatives, including both over-the-counter and prescription forms," Wnek explains. "Those available OTC for cosmetic use include retinol, retinaldehyde (also known as retinal) and retinyl palmitate, which is generally the gentlest." Common prescription retinoids are tretinoin (also known as retinoic acid), tazarotene and adapalene, which are often used to treat acne due to their strength, in addition to anti-aging effects, she says.

      ✔️ Consider your skin type. Both cream and serum retinol product formulas can be effective, so which is best comes down to your skin type and preferences. If you have combination, oily or acne-prone skin, you may prefer a serum or lotion, as they tend to be lightweight; if you have normal or dry skin, you may want to choose a cream, as these formulas are richer and provide more hydration.

      ✔️ Seek out skin nourishers. "Choose retinol products with key ingredients that signal the formula will nourish the skin or mitigate any potential sensitivity to the active," Dr. Mitchell says. "Look for nourishing ingredients like peptides, niacinamide, hylauronic acid, shea butter and bisabolol to indicate a gentle formula."

      ✔️ Eye the packaging. "Retinol is known to degrade when exposed to air and light, so it's important to seek out products with opaque and airtight packaging or look for 'encapsulated' on the label to ensure efficacy," Wnek advises.

      ✔️ Don't forget SPF. Your skin will be more susceptible to burning and irritation from the sun while using retinol, and for several weeks after you stop. This is because speedier cell turnover pushes new, delicate skin to the surface. That means you must apply sunscreen every day when you’re using a product with retinol, even if you're only applying it at night. (Check out the GH Beauty Lab's top-tested moisturizers with SPF and face sunscreens.)

      What's the most effective percentage of retinol?

      linebreak

      The highest numbers aren't always better when it comes to the percentage of retinol in a product. "Because OTC retinol products are considered a cosmetic, the percentage does not need to be disclosed on the packaging," Wnek explains. "But retinol can be effective for anti-aging benefits at a level of 0.1% to 1%, as a study in the Journal of Drugs in Dermatology showed that a 0.1% retinol moisturizer used once daily significantly improved the appearance of fine lines, pigmentation, elasticity, firmness and photodamage after eight weeks." If you skin tends to be sensitive, "start slow with 0.1% to 0.3% retinol and work your way up to a higher percentage," she advises.

      Headshot of April Franzino
      April Franzino
      Beauty Director

      April (she/her) is the beauty director at Good Housekeeping, Prevention and Woman's Day, where she oversees all beauty content. She has over 15 years of experience under her belt, starting her career as an assistant beauty editor at GH in 2007, and working in the beauty departments of SELF and Fitness magazines.

      Headshot of Danusia Wnek
      Reviewed byDanusia Wnek
      Senior Chemist

      Danusia (she/her) is a senior chemist in the Beauty, Health and Sustainability Lab at the Good Housekeeping Institute where she evaluates haircare, skincare, cosmetics and beauty tools. She holds a B.S. in chemistry from St. John’s University and a M.S. in pharmaceutical sciences with concentration in cosmetic science from the University of Cincinnati. Danusia has over 10 years of experience in the personal care industry including formulation, product development, claim evaluation and efficacy testing. 

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