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25 Most Popular Gifts for Any Occasion in 2023
Trendy, unique and best-selling finds for all of your favorite people.
Giving gifts releases endorphins into our brains, making us feel happy and joyful — especially when we have the chance to watch a loved one unwrap a present picked out just for them. Whether you're shopping for a birthday gift for your loyal boyfriend, celebrating an accomplishment with your best friend or planning a surprise for your too-cool tween, you'll want to find a unique gift idea they'll love.
We've rounded up the most popular gifts of 2023, including best-sellers on Amazon, favorites from trendy brands and viral TikTok finds — plus, top-rated products tested by the Good Housekeeping Institute. As to be expected, we rolled over a few of our favorite gift ideas from 2022 (like the highly-rated cloud slippers and a 3D moon lamp that our readers obsessed over) — but this list is brand new, and carefully curated with 2023 trends in mind.
We haven't left anyone out, from the best presents for women and unique finds for men to creative gifts for kids of every age. You'll find a fidget puzzle box that offers hours of entertainment, a 3-in-1 charging station that's been rated over 50,000 times and a pair of classic hoop earrings. If you're looking for something sentimental, we've sprinkled in personalized presents like a colorful photo book. There's also a number of unique ideas under $20 like a set of colored pens, microwave popcorn popper and even a trendy shoulder bag (perfect for impressing your picky teenager).
These lightweight slippers have earned more than 20,000 five-star ratings, with multiple Amazon reviewers claiming the supportive material creates the feeling of "walking on clouds." Whether it's for at-home use or a casual shoe for running errands, these best-selling slides help to relieve foot pain. Plus, they're available in so many colors — from neutrals to neons.
14K Gold Hoop Earrings
Classic hoop earrings are always on trend, and this lightweight pair has managed to earn more than 33,000 five-star ratings on Amazon. One reviewer writes that they're "the perfect accessory" and another notes they've held up for over two years. The hypoallergenic hoops are available in rose, white and yellow gold, as well as four different hoop sizes.
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3-in-1 Charging Station
Everyone could use a designated space to store — and charge — their everyday electronics. Their AirPods, Apple Watch and iPhone (or Samsung phone) will stay fully charged and within reach thanks to this Amazon bestseller. Reviewers say it's easy to use, plus it's available in five colors including light pink, sky blue and mint green.
Colored Pens
Whether it's drawing, journaling or note-taking, these fine tip colored pens are the perfect present for any creative — child or adult. Over 72,000 five-star Amazon reviewers love that the pens are easy to hold, last long and come in a variety of colors (18 bright shades, to be exact).
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Your favorite tech lover will love organizing their essentials with this compact case, complete with a mesh zippered pocket, five elasticized mesh segments and a large pocket. The water repellent organizer makes it easy to store gadgets in one place and keep cords from tangling.
Selena Gomez knew what she was doing when she gave us this weightless, long-lasting liquid blush. They'll only need a drop or two for each cheek, so it'll last them a while — money well spent.
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Ice Roller
People have recently discovered the allure of face rolling. Perfect for all ages, this soothing ice roller is a great way to reduce puffiness, calm skin and shrink pores. Hint: Keep it in the freezer for the best results.
AirTag
Luggage locator, key finder and pet tracker are just a few ways to use the Apple AirTag — which makes it possible to easily track items using the Find My app. Not only will you be able to pinpoint the exact location, you can play a sound on the built-in speaker to find a misplaced AirTag.
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Shoulder bags remain a popular style for 2023, and this faux leather purse is a timeless choice. There are more than 15 colors, from black crocodile to simple shades like white and gray — all for less than $20. According to Amazon reviewers, the bag offers a surprising amount of space and good quality given the price.
Swedish Dishcloths
You may have heard about this eco-friendly paper towel alternative on TikTok. The popular Swedish dishcloths are designed to clean spills time and time again, since they're dishwasher and microwave safe. Plus, this lemon pattern is pretty enough to leave them out on the counter.
Selected by our expert testers as the best leggings on Amazon, these high-waisted yoga leggings are available in a ton of colors — so you can find their favorite. Our Good Housekeeping Institute testers love that they're stretchy, opaque and comfortable to move around in.
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Build-Your-Own Play Fort
Build-Your-Own Play Fort
Keep kids entertained for hours with this 69-piece buildable play fort, whether they choose to create a castle, pirate ship or tunnel. To bring it all together, inspire them to add blankets, sheets or towels.
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Weekend Bag
Whether for a weekend getaway or trip to the gym, this spacious travel bag is fashionable and functional. There's a separate shoe compartment with vents, multiple pockets and a waterproof pocket for wet cloths or towels. To pair with their taste, the nylon fabric bag is available in 10 styles, including off-white, black, pink, blue and gray.
Beanie
You can't go wrong with this rib-knit Carhartt beanie — it's earned more than 122,970 five-star ratings on Amazon, and for good reason. Reviewers love the high-quality construction, that it's warm and the fact that it fits well (even larger heads). Pick them up one in their favorite colors, from black, gray and Carhartt brown to orange, green and pink.
Shape Shifting Box
Great for stress relief, this magnet fidget cube transforms into more than 70 shapes — providing hours of mind-challenging entertainment. According to reviewers, shape shifting boxes are well-made and ideal for the whole family. There are 12 different designs, so they can collect them all.
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Matching sets are still all the rage, and we're loving this silk pajamas set because it's lightweight, soft and fits true to size — according to nearly 13,000 five-star Amazon reviewers that is. The long-sleeve V-neck top has a chest pocket, collar and button-front for a comfortable, elegant style.
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Make healthy homemade popcorn in minutes with this glass popcorn popper. Use the lid to measure your serving, no oil or butter needed! Reviewers claim that it's a breeze to clean and easy to use.
Crystal Bead Chain Bracelet
Dainty jewelry is all the rage right now, and this simple bead chain bracelet is minimal and elegant — plus, affordable. It's made from gold vermeil and features a sparkly solitaire crystal linked onto an Italian bead chain.
Custom Photo Book
Here's an easy and affordable way to capture your cherished memories — whether it's the celebration of a new year, recent vacation or growing family. Choose your photo book size, cover color and foil color to build your custom creation.
We're all for self-care in 2023, and this gua sha tool takes any routine to the next level. It's designed to improve circulation in the face and neck, plus increase the flow of blood, lymph and body fluids. The long-lasting jade stone is available in a few colors, including azure green, baby pink and pink.
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Alyssa Gautieri (she/her) is the associate lifestyle editor for Good Housekeeping, where she covers all things home and interior design. Prior to joining GH in 2022, she wrote for publications including ELLE Decor, Chairish, BobVila.com, Unique Homes Magazine and LODGING Magazine, in addition to crafting product copy for home brands like BrylaneHome and VIGO Industries.
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