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17 Best Valentine's Day Pajamas for Kids and Families in 2023
There are so many cute options for babies, kids and couples.

There are very few things in this world that are cuter than a matching pajama moment. We know, you and your family probably already had some pretty adorable Christmas pajamas (and shared them all over Instagram), but who says the fun has to stop there? Picking out cute coordinating Valentine's Day pajamas is just another way to make the already sweet holiday even sweeter for your crew.
When looking for the best Valentine's Day pajamas for families, we asked Lexie Sachs, executive director of the Textiles, Paper and Apparel Lab at the Good Housekeeping Institute, for some of her favorite brands, so you can be sure that you're not just buying something cute, you're getting a pair that's also super comfortable!
Along with her picks, you'll see top-rated jammies for kids and adults from reviewers online. And, may we say, if you're solo this Valentine's Day, there's no better gift to give yourself than a lovely new pair of pajamas to help you practice some self-care.
So, as February 14 quickly approaches, check out these PJ sets that will help you celebrate Valentine’s Day in comfort and style.
Printed Microfleece Pajama Top & Joggers

Printed Microfleece Pajama Top & Joggers
The seriously comfy microfleece set is adorned with red and white hearts. It comes in kids' sizes XS-XL, and has ribbed cuffs to keep the cold air out. You can also pick up a matching set for women and men.
Matching "Valentine's Day" Pajamas for Kids

Matching "Valentine's Day" Pajamas for Kids
This red and white PJ set features a sweet self-love message that reads, "Follow your heart." Old Navy also sells this set in adult sizes, so the entire family can match!
Carter's 4-Piece Snug Fit Cotton Pajamas

Carter's 4-Piece Snug Fit Cotton Pajamas
Keep with the sweet theme of the holiday with the Good Housekeeping Institute's top pick for kids' pajamas. Sachs says these PJs are a staple in her house and have held up well throughout the years. If this print isn't available in your kids' size, don't fret, there are over 100 options to pick from.
RELATED: Best Kids Pajamas
details Hug & Hearts Matching Family Pajamas

details Hug & Hearts Matching Family Pajamas
Get the entire family in on the fun with this XOXO set that includes children and adult sizes. It's made from a thick and durable cotton material that allows for extra comfort.
#followme Matching Buffalo Plaid Family Pajamas

#followme Matching Buffalo Plaid Family Pajamas
For a look that's a little less on the nose, opt for red plaid. It's festive for V-Day and the winter months, and this look even offers a coordinating option for dogs and dolls.
Cat & Jack Kids' Adaptive Reversible Pajamas

Cat & Jack Kids' Adaptive Reversible Pajamas
Part of Target's Adaptive Clothing Line for kids, the jumpsuit features no tags, flat seams and a full-length zipper. It goes up to size 16, and is also available in purple and orange.
Hearts on Hearts Matching Family Pajamas

Hearts on Hearts Matching Family Pajamas
This adorable pink and red hearts PJ set is perfect for "Mommy and Me" photos. They're also super comfy, so you can spend all day lounging in them or making yummy V-Day snacks.
Valentine's Day Snug-Fit Pajama Set for Kids

Valentine's Day Snug-Fit Pajama Set for Kids
Here's an option that will add some fun colors to your V-Day festivities. Made from 100% cotton, these PJs have a snug fit to keep them cozy.
Family Feeling Valentines Day Matching Long Sleeve Heart Pjs

Family Feeling Valentines Day Matching Long Sleeve Heart Pjs
Here you'll find classic-styled PJs for the whole family. There are so many sizes offered, and Amazon users say that they fit well and love that they are easy to wash. Just remember each pair is sold separately.
Simple Joys by Carter's Hooded Sleeper Robe

Simple Joys by Carter's Hooded Sleeper Robe
You can go with the pink heart design or the red with white polka dots when it comes to this fleece robe. If you opt to size up, they can get more use out of this than classic jammies, making it a great gift for toddlers.
RELATED: 46 Best Valentine Gifts for Kids to Make Them Feel Loved
Available in so many Valentine's Day-themed prints and colors, including this vibrant pink, this set is designed to be a little oversized for extra comfort. Plus, over 9,000 reviewers on Amazon have raved that the cotton jersey material is so soft.
Mix and Match Couple Pajamas for Valentine's Day

Mix and Match Couple Pajamas for Valentine's Day
Couples can take their date night to the next level with these cute matching pajama shorts and t-shirts, which feature hearts and have the phrases "I love you" and "Don't go bacon my heart."
BedHead Pajamas 3D Stripe Organic Cotton Sateen Pajamas

BedHead Pajamas 3D Stripe Organic Cotton Sateen Pajamas
This baby pink and white pajama set is perfect for any Galentine's slumber party. They can be easily machine washed and dried due to the sateen fabric, and they also feature a comfortable elastic waist and pockets.
If you're looking for pajamas that also doubles as a great Valentine's Day gift, we have just the one for you. This soft pink cami and boxer set is 100% silk, super-durable and perfect for hot sleepers. It was also ranked as the best overall silk pajamas by the Good Housekeeping Institute's Textiles Lab experts.
Cameron (she/her) is a staff writer for Good Housekeeping, where she covers everything from holidays to food. She is a graduate of Syracuse University, where she received a B.A. in magazine journalism. In her spare-time she can be found scrolling TikTok for the latest cleaning hacks and restaurant openings, binge-watching seasons of Project Runway or online shopping.

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