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50 Black-Owned Brands on Amazon You Need to Know About

Add these everyday staples to your cart immediately.

By Shanon Maglente and Jacorey Moon
black owned brands on amazon
amazon

One of the many ways to be an ally to the Black community is by shopping Black-owned businesses. There are literally thousands of Black-owned brands across the internet, and many of them are on Amazon, making it even easier to show your support. The site even launched a Black Business Accelerator program, and their list of Black-owned businesses is continually growing.

From household brand names like Mented Cosmetics to Live By Being Apothecary's small-batch handcrafted goods, there are so many great companies to check out. It won't take long to find everyday essentials, innovative workout gear and tech products, delicious treats, stationary and everything in between — all of which support an entrepreneurial business. Not to mention all these new favorite finds will come with Amazon's fast, free shipping.

Below, you'll find a few of our editors' (and reviewers!) favorite Black-owned brands on Amazon to shop and support today and every day. And because we're just scratching the surface with these recommendations, we promise to continue updating this list.

SHOP BLACK-OWNED BUSINESSES ON AMAZON

1

PATTERN Leave-In Conditioner

Leave-In Conditioner
1

PATTERN Leave-In Conditioner

$9 at Amazon$9 at Ulta Beauty$9 at Macy's

Founded by actress Tracee Ellis Ross, the brand has made big waves in the beauty industry as all the products focus on the haircare needs for "curly, coily and textured community." It makes everything from shampoos to hair dryers. The leave-in condition here has been touted by Tracee as her "holy grail" and Amazon users agree.

2

Golde Turmeric Blend

Turmeric Blend
2

Golde Turmeric Blend

Credit: Amazon

Founded in 2017 in Brooklyn by Trinity Mouzon Wofford and her partner Issey, Golde is a self-care superfood that makes your body feel good. They're 100% natural and vegan-friendly. The matcha turmeric latte blend acts as an anti-inflammatory for the skin and helps with gut health as well as stress balance.

3

Iya Foods Gluten Free Pancakes & Waffles Mix

Gluten Free Pancakes & Waffles Mix
3

Iya Foods Gluten Free Pancakes & Waffles Mix

Credit: Amazon

At Iya Foods, good food starts with good ingredients. Iya Foods focuses on creating everyday foods that have a touch of innovation, using African superfoods for nourishment and flavor. The pancake and waffle mix is kosher, non-GMO and gluten-free for fluffy fixings that won't upset your stomach.

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4

Savage X Fenty Pleated Lamé Bandeau Bralette

Pleated Lamé Bandeau Bralette
4

Savage X Fenty Pleated Lamé Bandeau Bralette

Credit: Amazon

Rihanna is known for many things, from her record-breaking music career to her pioneering beauty brand Fenty Beauty and her creative genius when it comes to her fashion tastes. Her lingerie brand, Savage x Fenty, lives up to the reputation she has created. Savage x Fenty has become a spectacle to marvel at during New York Fashion Week, with models and musicians like Cindy Crawford, Bella Hadid, Normani and Vanessa Hudgens making an appearance in the shows during the last few years. This bandeau has neat pleats and a scrunched, self-ruffled neckline for a sturdy yet stylish piece.

5

Beauty Bakerie Blending Egg Beauty Sponge

Blending Egg Beauty Sponge
5

Beauty Bakerie Blending Egg Beauty Sponge

Credit: Amazon

Founded in 2011 by Cashmere Nicole, the mission of Beauty Bakerie is to be sweet and sweeten the lives of others. Made with high-quality, healthy ingredients, Beauty Bakerie also seeks to make a positive change in the world through its nonprofit, Sugar Homes, which supports the needs of orphaned children worldwide. This set of egg-shaped blending sponges fit in the palm of your hand nicely while blending your makeup look seamlessly.

6

buttah. by Dorion Renaud Buttah Skin Transforming Kit

Buttah Skin Transforming Kit
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buttah. by Dorion Renaud Buttah Skin Transforming Kit

Credit: buttah. by dorian renaud

Using the power of raw and organic shea butter, Buttah Skin's products target common skincare issues, such as dryness and hyperpigmentation, specifically for melanin-rich skin. Buttah Skin founder Dorion Renaud was inspired to start the line because he felt people of color were being overlooked in the skincare world. “I couldn’t find a section for myself in high-end retailers, and it was discouraging,” he shared on the Buttah Skin site. This complete 3-step kit contains all you need to start your skincare journey, including a gel cleanser, vitamin C serum and the brand's signature CocoShea Revitalizing Cream.

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7

SheKiss Long Maxi Dress with Pockets

Best Seller
Long Maxi Dress with Pockets
7

SheKiss Long Maxi Dress with Pockets

Now 20% Off
Credit: Shekiss

SheKiss offers a range of affordable and trendy clothing, including party dresses, rompers, jumpsuits and maxi dresses like this one. Reviewers rave about the true-to-size and comfortable fit.

8

Mented Semi Matte Nude Lipstick

Semi Matte Nude Lipstick
8

Mented Semi Matte Nude Lipstick

Mented Cosmetics made a splash in the beauty industry when they launched a line of nude lipsticks specifically formulated for women of color in 2017. Since then, the brand has become a household name for beauty aficionados and expanded their product offering beyond lipsticks to include eyeshadow, brow pencils, lip gloss and highlighters for all skin tones.

RELATED: 40 Best Black Beauty Brands That Are Worth Supporting Now and Always

9

Shades of Color 2023 African American Weekly Planner

2023 African American Weekly Planner
9

Shades of Color 2023 African American Weekly Planner

Now 14% Off

Shades of Color offers an array of stationery, accessories and home decor that feature beautiful illustrations by various Black artists. This planner comes in multiple designs and includes motivational quotes, coloring pages and recipes.

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10

Partake Foods Soft-Baked & Crunchy Vegan Cookies

Soft-Baked & Crunchy Vegan Cookies
10

Partake Foods Soft-Baked & Crunchy Vegan Cookies

Credit: Amazon

Boring boxed cookies? Think again. Partake Foods is changing the game with these delicious and, yes, nutritious cookies. Their eight-box variety pack includes the classics like chocolate chip and ginger snap, plus bakery-worthy flavors like birthday cake and double chocolate brownie. They come in soft-baked and crunchy varieties to satisfy cookie lovers on both sides of the great texture debate. Plus, they are dairy-free, vegan, gluten-free and allergy friendly (free of peanuts, tree nuts, eggs, wheat, milk, soy, fish, shellfish, mustard, sesame and sulfates). Each box contains 15 cookies.

11

Grace Eleyae (GE) Sleep Cap/Beanie

On Sale
Sleep Cap/Beanie
11

Grace Eleyae (GE) Sleep Cap/Beanie

Credit: grace eleyae ge

Whether you want to wear it as a beanie during the day or as a sleep cap at night, GE's satin-lined hair cap is made to protect your hair from frizz, knots and breakage while you rest. You can even use it to retain hairstyles or to lock a deep conditioner in. Note that some reviewers complain about the cap slipping, but there is an elastic and to help secure the cap in place.

12

HARLEM CANDLE CO. Renaissance Luxury Candle

Renaissance Luxury Candle
12

HARLEM CANDLE CO. Renaissance Luxury Candle

Credit: Harlem Candle Company

New year, new candle. Harlem Candle Company's new scent for 2022, Renaissance, is bold yet delicate with notes of fresh tea leaves, yuzu, cardamom and tobacco. It has an impressive 80-hour burn time from just one single wick and comes in a beautiful gold glass jar. All the candles from Harlem Candle Company are handcrafted in New York City.

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13
GH Sustainable Packaging Award Winner

Alaffia Authentic African Black Soap

Authentic African Black Soap
13
GH Sustainable Packaging Award Winner

Alaffia Authentic African Black Soap

Now 15% Off
Credit: Alaffia

African Black soap is said to treat skin issues like acne and blackheads and can be used on your face and body. Alaffia is a green skin and haircare brand that makes beauty lotions and washes. One reviewer says, "It's not harsh on my skin, it's the real deal."

14

PuffCuff Mini 2.5" Hair Clamp (3 pcs)

Mini 2.5" Hair Clamp (3 pcs)
14

PuffCuff Mini 2.5" Hair Clamp (3 pcs)

Credit: Amazon

The PuffCuff is a modern twist on the trusty banana clip. It keeps your hair in place without causing unnecessary and painful pulling and tugging. Ceata E. Lash created the brand after realizing that there weren't enough products for her thick hair. This value pack includes three mini clips for all of your hair needs.

15

Ayesha Curry Kitchenware Cast Iron Enamel Dutch Oven with Lid

Cast Iron Enamel Dutch Oven with Lid
15

Ayesha Curry Kitchenware Cast Iron Enamel Dutch Oven with Lid

Now 52% Off
Credit: Ayesha Curry Kitchenware

There's no kitchen tool quite like a cast iron Dutch oven—and to no one's surprise, this one from kitchen and lifestyle maven Ayesha Curry is absolutely stellar. At six quarts, it's roomy enough to cook up a feast for the whole family in one pot. It features a stain-resistant enamel coating for easy cleanup, a self-basting lid (complete with Ayesha’s signature heart logo), sturdy handles and is stove- and oven-safe up to 500°F. Not to mention it's super affordable — Dutch ovens of this size and quality can cost as much as $400.

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16

Black Card Revoked

Black Card Revoked
16

Black Card Revoked

Credit: black card revoked

Your next family function can be a little more entertaining with Black Card Revoked, which is a trivia game that revolves around Black pop culture. There are also "majority rules" cards where the "right" answer would be an opinion choice that the majority of the group agrees on. The brand says the game is safe for family play.

17

TGIN Honey Miracle Hair Mask

On Sale
Honey Miracle Hair Mask
17

TGIN Honey Miracle Hair Mask

Now 23% Off
Credit: tgin

Reviewers say that this Honey Miracle Hair Mask has your hair "feeling like butter" after one use. TGIN, or Thank God It's Natural, has a mission to provide "lightweight moisture" and quality haircare for textured hair. Amazon reviewers say a little goes a long way with their products, and some even claim it their "holy grail" for soft and manageable hair.

18

ICONI Seamless High-Waisted Leggings

Seamless High-Waisted Leggings
18

ICONI Seamless High-Waisted Leggings

ICONI is an activewear line that is equal parts fashionable and functional. Their best-selling compression leggings are super stretchy and moisture-wicking, and feature a supportive waistband for a seamless and flattering fit — they look just as good at the gym as they do when running errands. Plus, ICONI donates 10% of their profits to nonprofit organizations.

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19

Briogeo Don't Despair, Repair Deep Conditioning Hair Mask

Don't Despair, Repair Deep Conditioning Hair Mask
19

Briogeo Don't Despair, Repair Deep Conditioning Hair Mask

Credit: brigeo

Briogeo is well-known for their deep conditioning products. Reviewers especially love this hydrating mask, which is meant to treat dry and damaged hair. It contains no sulfates, silicone or parabens. The mask also works well to protect from future damage, no matter if you have straight or curly hair.

20

LIVE BY BEING Apothecary Release Milk Bath with Rose Petals & Cocoa Butter

Release Milk Bath with Rose Petals & Cocoa Butter
20

LIVE BY BEING Apothecary Release Milk Bath with Rose Petals & Cocoa Butter

Credit: Live By Being

Live By Being Apothecary is an artisanal skincare and wellness brand founded by Kennedy Lowery. All of Live By Being's products are handmade in small batches in their Houston, Texas studio. Their signature Release Milk Baths will hydrate, nourish and soften skin while heightening your senses and uplifting your mood. This blend is our favorite, featuring organic coconut milk, cocoa butter, rose petal flakes and essential oils.

Headshot of Shanon Maglente
Shanon Maglente

Shanon is a writer and editor who specializes in best-of product roundups and deals. She has over six years of experience, including almost three years as a Good Housekeeping product and reviews editor, covering the best sales and products across home, appliances, health, beauty, parenting and more.

Headshot of Jacorey Moon
Commerce Editor

Jacorey Moon is Gear Patrol’s associate style editor, formerly at

PEOPLE and Footwear News. He’s most likely gawking over someone’s outfit on

Instagram or trying to find his way to the nearest record store.

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